IT firms like SAP, Oracle helped Bharatiya Janata Party mount successful election campaign

IT firms like SAP, Oracle helped Bharatiya Janata Party mount successful election campaign

By Satish John & Varun Sood, ET Bureau | 18 Jun, 2014, 06.20AM IST

BANGALORE/MUMBAI: Bharatiya Janata Party (BJP) found an invisible hand in technology even as Narendra Modi spearheaded the campaign to help the right-wing party win a historic mandate in the just concluded federal elections.

BJP engaged global information technology firms, including SAP and Oracle for keeping up with real time analysis on social media and partnered InMobi under which the Indian start-up “carpet bombed” the mobile users with profiles of the party candidates.¬†German software firm SAP enabled the BJP social media team to stay digitally connected through multiple social networking platforms, including Facebook and Twitter.

An internal email from Mathew Thomas, vice-president Strategic Industries, SAP Indian Sub-continent, congratulated the SAP Labs team members in India, saying: “SAP India helped BJP with the Social Media Analytics division helping the party successfully win and complete their “mission 272+” vision in the just completed federal elections in India”.

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